7. Builder/Contractor: Use a competent Contractor with experience in your project type. Use a commercial Contractor (NOT a residential Contractor for a commercial project - the 2 are entirely different). Take Preliminary Cost Estimates provided by Contractors with a grain of salt. Without ALL of the construction drawings, Contractors can only make assumptions and estimations. Final Bids are almost always more than prelims., so consider a contingency in your budget. Beware - changing the design during construction or adding to it could cost you more money. Give your Contractor timely information on finish selections, flooring, paint colors, cabinet materials/finishes, appliance sizes/types, TV and monitor mounting locations/heights. CAREFULLY REVIEW the Contractor's Bid with the Contractor BEFORE signing the Construction Contract. Discuss ALL project details, expectations, process, schedules (both construction and payment), and what is both INCLUDED and EXCLUDED from the Bid.
8. Marketing/Promotions/Advertising: Consider working with a marketing professional or a graphic designer for logo design, signage ideas, business cards, brochures, etc. Launch or update your website and maintain good, consistent social media presence (Facebook, Twitter, Electronic Newsletters, etc.). Offer promotions, discounts, loyalty rewards, specials to bring in business. Have a Grand Opening and/or Open House to engage the community. Send out post cards or create an ad in a movie theater or radio spot!